SIMPLÉ by J&A | Non Alcoholic Alt-Wine

SENSORY EXPRESSION
SIP SIMPLY.

SIMPLÉ is a premium non alcoholic alt-wine crafted from first principles for those who appreciate the ritual of wine without alcohol or THC. Available in Blanc and Noir, each expression delivers a sophisticated wine-inspired experience defined by balance, complexity, and craftsmanship.

Built on the same award-winning flavor profiles that earned SERENITÉ Blanc and Noir Gold Medals at the 2026 L.A. High Spirits Awards.

No alcohol. No THC. No compromise.

SIMPLÉ | BLANC

Pale gold in appearance, with aromas reminiscent of Chardonnay — green apple, lemon zest, ripe pineapple, and delicate orange blossom. The palate offers a bright, lively acidity balanced by gentle sweetness and a smooth, rounded texture. A clean, mineral-tinged finish provides length and poise.

SIMPLÉ | NOIR

Medium ruby-purple hue, with aromas of cherry compote, fig jam, assam tea, with tertiary oak aromas of vanilla, toffee, and baking spices. Medium bodied on the palate with a silky, velvety structure, balanced with refreshing acidity, tactile sweetness and length.

DISCOVER SIMPLÉ IN THE ATELIER CIRCLE

The Atelier Circle is the only way to experience J&A Atelier — including SIMPLÉ our non-alcoholic alt-wine expression. Founding membership includes a SIMPLÉ discovery 2-pack: one Blanc, one Noir, both crafted from the same award-wining sensory foundation as SERENITÉ.

JOIN THE ATELIER CIRCLE

SIMPLÉ FAQ

What makes J&A Atelier SIMPLÉ different from other non alcoholic wines?

Most non alcoholic wines start as traditional wine and then have the alcohol stripped out. SIMPLE works the other way around. It is built from scratch using varietal grape juice, premium wine vinegars, and natural botanicals, so no alcohol is ever added or removed. The result is a cleaner, more intentional pour with none of the residual fermentation notes you often get from dealcoholized wine.

What is the difference between SIMPLÉ Blanc and SIMPLÉ Noir?

SIMPLÉ Blanc is the white expression. Think Chardonnay character, citrus brightness, lemon zest, ripe pineapple, and a delicate floral finish. SIMPLÉ Noir is the red expression, layered with dark cherry, black tea, and oak-inspired warmth. Both are 0.0% ABV and made without synthetic preservatives. Reach for Blanc with lighter meals and fresh dishes, and Noir when the moment calls for something richer and more grounded.

Is SIMPLÉ truly 0.0% ABV?

Yes, genuinely 0.0% ABV. Because SIMPLÉ is formulated from scratch rather than dealcoholized, no fermentation ever takes place. There is no alcohol to remove, so there is no trace alcohol left behind either. That puts it in a different category from most non-alcoholic wines on the market.

Can I drink SIMPLÉ if I am pregnant or sober?

SIMPLE contains 0.0% ABV, no THC, and no CBD, so it is a suitable option for people avoiding alcohol for any reason. That said, we always suggest checking with your healthcare provider if you have specific concerns, especially during pregnancy.

How does SIMPLÉ compare to non-alcoholic wine on the market?

Most non-alcoholic wines go through dealcoholization, which can leave behind subtle fermentation notes and often requires added sugar to bring the body back. SIMPLE skips that process entirely. It starts with clean ingredients and is tuned from the beginning for the right acidity, mouthfeel, and aroma. No workarounds, no compensation, just a genuinely considered pour.

What occasions is SIMPLÉ best suited for?

Pretty much any occasion where you would normally open a bottle of wine. SIMPLÉ Blanc works beautifully with lighter meals, fresh salads, seafood, and soft cheeses. SIMPLÉ Noir is the one to reach for with charcuterie, roasted vegetables, mushroom dishes, and anything richer and more savoury. Or honestly, just pour whichever one you feel like and enjoy it.